What you get

  • A free first conversation with Simon or Emily.
  • A written report from Simon on value, with its assumptions and what to fix first.
  • A route that fits your goals: preparation for a sale, or work on the value first.
  • Every price agreed before work begins, with a fixed fee for each of the four reviews.
  • One person leading each part of the programme.

The Reads Pre-Sale Programme, from five years out to completion.

In the years before you sell, the Reads team helps you grow the parts of a security business that buyers pay most for, and get everything else ready for a buyer's scrutiny. The Reads Pre-Sale Programme covers the years before a sale, from winning more of the monitored systems, maintenance and commercial contract work buyers look for to getting the figures ready for a buyer's accountant.

  1. Try the free calculator

    A guide, not a valuation.

  2. A free first conversation

    With Simon or Emily, in confidence.

  3. Simon's written view on value

    The Business Value & Exit Snapshot, £2,120 + VAT.

  4. Choose your route

    Ready to exit, or improve the value first.

  5. Sell when you are ready

    Simon runs the sale.

Services and prices

Choose the work that fits your business
StepWhat it doesWhat you getFee
Free valuation calculatorAn online calculator for your sector. Enter your own figures and see an indicative value range in under 15 minutes.Evidence and insight on what an exit could look like, so you can decide your next step with confidence.Free
Business Value & Exit SnapshotA closer, forensic look at what the business is worth and what it could be worth: its strengths, weaknesses, opportunities and threats, seen through a buyer's eyes.A clear view of the value of your business, and of the risks and blockers that could get in the way of a sale.£2,120 + VAT
Exit Strategy WorkshopBuilding on the Snapshot, a half-day session on the practical and strategic steps that give you the best chance of selling, and at the best price.A plan built for you, to raise the value of the business and make it more attractive to buyers.£2,120 + VAT
Finance & Information Readiness ReviewYour key figures, and the other information buyers weigh up, analysed and set out the way buyers' finance directors and accountants expect to see them, including how the business fits a buyer's plans.A highly visual pack of your figures and key performance measures, past, present and projected, with a short summary up front and the detail behind it.£2,120 + VAT
Full Value & Sale Readiness ReviewThe whole business checked as a buyer would. One to three years from a sale.A fuller view of value and a plan to fix what we find.£4,885 + VAT
Reads Pre-Sale ProgrammeWe work hand in glove with you, and everyone with a stake in the sale, through the years before it: the figures, the team, how much rests on you, and the value. Selling is often an emotional journey. Our coaches and mentors work with you through it, balancing the different priorities, temperaments, attitudes to risk, ages and outlooks of co-owners and family. 12 to 24 months before a sale.A selling team that stays aligned and on track for the outcome you want.Priced to your plan, paid monthly
The saleSimon runs the sale himself: approaching the right buyers confidentially, comparing offers, negotiating, and seeing it through to completion.When the business is ready, and so are you.A fee agreed in writing before we start

Buying a preparation service does not commit you to selling, or to selling through Reads.

What we look at

The nine things a buyer checks

Earnings that hold up

Does the profit leave enough cash to keep the business healthy?

Show the margin on monitoring, maintenance, installation and guarding separately, along with collections and the cash needed to run payroll on guarding contracts. A busy year of installations needs context.

Cash conversion shows whether the reported profit reaches the bank, including how payroll on guarding contracts moves the balance through the month.

Work that will still be there

What income can I reasonably expect after the handover?

Monitoring and maintenance agreements, and term guarding contracts, give evidence of future work. Show renewal terms, customers who leave and the split between contracted income, repeat callouts and one-off installations.

Written contracts with renewal dates and prices beat handshake arrangements, and a buyer will usually ask for a schedule showing each client, monthly value, start and renewal dates, notice period and whether the contract can pass to a new owner.

A spread of customers

How much would losing the biggest account hurt?

Show any dependence on one large client or managing agent, the contract behind that work and who holds the day-to-day relationship.

A concentrated customer list need not stop a sale, but a buyer will price the risk, especially where the relationship sits with you personally rather than with someone in your team. Written terms with the largest customers reduce that risk.

Less reliance on you

Which jobs or decisions would stop if you stepped away?

Look at quoting, technical sign-off and key accounts. Check reliance on individual engineers and licensed officers, and what an ownership change means for SIA approved contractor status and NSI or SSAIB approval. Include control of the website, domains and business profiles: work through the online presence check and see the help Martin offers.

People who can take charge

Who can run the team without asking the owner?

An operations manager or senior engineer needs clear responsibilities and room to make decisions. A buyer will want to understand who stays, their incentives and how they plan ahead.

Moving client relationships, quoting and day-to-day decisions to an operations manager or senior engineer is one of the most fixable risks, and it takes time to show, which is why it starts early.

Capacity to deliver more work

Can the business take on more jobs without standards slipping?

Show how you schedule engineers and officers, plan rotas, record jobs and check quality. Written routines and usable systems make the work less dependent on memory.

A buyer will look at how jobs are booked and recorded, how rotas are covered, whether the vans and equipment are in serviceable condition, and whether the engineers, officers and systems could take on more work.

Reasons customers choose the business

What keeps customers here when competitors quote?

Evidence might include specialist capability, reliable response and a reputation shared across the team. Show why customers accept your pricing and whether those strengths stay after a sale. Your website and recent reviews should show the services you provide today. Use the online presence check or Buyer-ready presence to put that evidence in order.

Figures people can rely on

Can I follow the accounts and trust the plan?

Timely management accounts, sensible forecasts and clear checks on costs let a buyer follow the business. Someone should own the budget and investigate differences from it. Keep supporting records in a controlled place, ready for agreed buyer access rather than sending everything at the first enquiry.

Reporting that arrives soon after each month end, and that someone other than the owner can produce, is part of what a buyer is checking.

A credible source of future work

Where could the next owner grow from here?

Separate enquiries from agreed work. Explain which customers could take monitoring or maintenance after an installation, or additional services, and whether the engineers and capacity are there to deliver.

A buyer also looks at whether recent installations are leading to monitoring or maintenance agreements, because that is income a new owner can build on. Show the customers where this has already happened, not only the ones where it could.

Six Areas That Make the Biggest Difference

The work you do before you formally go to market has a direct impact on your valuation, the speed of the sale, and the quality of offers you receive. The six areas below are the final-year work, done in the months before you instruct a broker.

This is not about making your business look better than it is. It is about removing the friction that slows deals down, addressing the issues that make buyers nervous, and presenting your business clearly so that its genuine strengths, particularly your recurring revenue and your accreditation, come through.

Get Your Accreditations Current and Clean

Accreditation is one of the first things a buyer checks, because it underpins tender eligibility, insurance, and self-certification. A business holding current approvals is a lower-risk, more attractive acquisition than an unaccredited operator, who tends to attract a discount to cover re-certification cost and lost contract eligibility.

What to do

  • Confirm your SIA Approved Contractor Scheme (ACS) status is current, with no outstanding conditions, for every licensable service you supply
  • For electronic security work, verify your NSI Gold (or NSI Silver) or SSAIB certification is in date and that your next audit will not fall awkwardly across the likely sale timeline
  • Make sure you are operating to the relevant EN standards, including EN 50131 for intruder and hold-up alarms, EN 50132 for CCTV and video surveillance, EN 50136 for alarm transmission, and EN 50518 if you run a monitoring or alarm receiving centre
  • If you hold ISO 9001 or other scheme memberships, confirm they are current and that the supporting documentation is accessible

Document Your Monitoring Contract Book and Recurring Revenue

Recurring monitoring revenue (RMR) is the single most important value driver in electronic security. A book of monitored or ARC-connected accounts represents contracted, predictable income that arrives without new selling, and it is what separates a premium business from an operation valued at a lower multiple of its yearly profit. Buyers will want to understand it in detail.

What to do

  • Build a schedule of every monitoring, maintenance, and service contract: client, monthly value, start and renewal dates, notice periods, and whether the contract can be transferred to a new owner
  • Separate genuinely recurring income (monitoring, planned maintenance, managed services) from one-off install and project revenue in your reporting
  • Track attrition: how many accounts you lose each year and why. Low, stable attrition supports a stronger valuation
  • Note client concentration. A diverse base across retail, commercial, and public sector is lower risk than a book that leans on one or two large accounts

Bring Contracts and TUPE Position into Order

For manned guarding in particular, value sits in stable, transferable contracts and a clear staffing position. Buyers pay a premium for clean, long-term commercial contracts and clarity on the staffing position. In a sale of the company's shares the employer does not change; in a sale of its assets, or when a contract moves provider, TUPE moves employees to the new employer on their existing terms. Uncertainty here is one of the most common reasons a deal slows down.

What to do

  • Schedule all commercial contracts with their value, term, renewal dates, and any clauses that let the client end or move the contract when the owner changes
  • Identify which contracts renew or come up for re-tender during the likely sale period, and address any that are overdue for a formal renewal
  • Map your TUPE position: which staff transfer with which contracts, their length of service, and any continuity-of-employment considerations
  • Resolve any contracts running on expired terms or informal arrangements, as these create avoidable buyer questions

Organise Workforce Licensing and Vetting Records

Your licensed, vetted, and retained workforce is a core part of what a buyer is acquiring, and it directly reduces owner dependency, how far the business relies on you. Complete records demonstrate the depth and compliance of your team and shorten due diligence.

What to do

  • Prepare a register of every operative's SIA licence, including type (door supervision, security guarding, CCTV public space surveillance, close protection, key holding) and expiry date
  • Document BS 7858 security screening and vetting for all staff working in secure environments, with renewal dates clearly recorded
  • Record specialist competencies and training: ARC operator training, systems engineering certifications, first aid, and any sector-specific qualifications
  • Capture supervisory structure and rota cover so a buyer can see the business runs without daily input from you

Confirm Systems Compliance and Signalling Readiness

Technical compliance is a real due-diligence point in electronic security. With the analogue PSTN telephone network due to close at the end of January 2027, legacy alarms still signalling over copper lines need upgrading, so buyers want to know your installed base is ready.

What to do

  • Audit your monitored estate and identify any accounts still signalling over PSTN copper lines rather than IP or dual-path signalling
  • Plan and, where possible, begin the migration of those accounts to IP or cellular signalling ahead of the switch-off, as this both protects continuity and creates additional service revenue
  • Keep maintenance and service records, commissioning certificates, and as-fitted documentation organised and accessible for your installed systems
  • Confirm your equipment and installation practice meet the current EN and PD 6662 standards a buyer's technical adviser will expect

Reduce Owner Dependency and Clean Up Financials

Buyers will scrutinise your accounts and assess how much the business depends on you personally. Margins in guarding are thin, with wages forming the bulk of cost, so clear financials and a business that runs without you both reduce negotiation friction and support a stronger outcome.

What to do

  • Separate personal expenses from business expenses. If you run personal costs through the company, buyers will discount your profitability
  • Prepare a schedule of add-backs: owner salary, non-recurring expenses, and one-off costs, so your true earnings are visible
  • Show the split clearly between recurring monitoring and maintenance revenue and one-off install or project revenue
  • Strengthen your second line of management so client relationships, rostering, and operations do not rest solely with you
  • Create an asset and equipment inventory with condition notes, lease terms, and replacement timelines, and address any deferred capital expenditure

Pre-Sale Readiness Checklist

  • SIA ACS status current, no outstanding conditions
  • NSI Gold or SSAIB certification in date, next audit timed sensibly
  • Operating to EN 50131 / 50132 / 50136 / 50518 as applicable
  • Monitoring contract book scheduled with values, renewals, and attrition
  • Recurring revenue separated from one-off install revenue in reporting
  • Commercial contracts and TUPE position documented and transferable
  • SIA licence register complete with expiry dates
  • BS 7858 vetting records complete and current for all staff
  • PSTN-signalled accounts identified and migration to IP under way
  • Last 3 years of accounts prepared, with add-backs schedule
  • Second line of management in place to reduce owner dependency
  • Equipment and asset inventory complete with condition notes
  • Outstanding disputes or compliance issues resolved

What happens after

Two routes from your valuation

Start with a guide, then a free first conversation, in confidence. The Business Value & Exit Snapshot is a written view of value, with assumptions and what to fix first. Its range is indicative, not a formal valuation for tax, court or lending purposes.

  1. Try the free calculator

    The free calculator is a guide, not a valuation. It uses the figures you enter.

  2. A free first conversation, in confidence

    Ask for Simon. Your first conversation can be with Simon Read or Emily Jeans, and decisions on the sale are made with Simon.

  3. A written, indicative view of value, and what to fix first

    The Business Value & Exit Snapshot costs £2,120 + VAT. Simon leads and gives the view on value. You receive the assumptions and the issues to tackle first.

  4. Choose the route that fits you

    • At or above your hopes, and ready to exit

      The Full Value & Sale Readiness Review costs £4,885 + VAT. Simon leads, with Nick on growth and owner reliance. Check the whole business before approaching buyers.

    • Below where you want it, or not selling yet

      Choose the work the Snapshot identifies. You do not have to buy every service.

      1. Agree what to improve

        The Exit Strategy Workshop costs £2,120 + VAT. Nick leads, with Simon bringing the buyer's view. The Finance & Information Readiness Review costs £2,120 + VAT. You may need either or both.

      2. Put the plan into practice

        Nick leads the Reads Pre-Sale Programme: 12 to 24 months, priced to your plan, paid monthly. Work on the monitoring book, the contracts and the figures, then review the position before choosing whether to sell.

  5. Check the online foundations alongside either route

    Use the free online presence check yourself, or ask about Buyer-ready presence with Martin Dugan. Priced to your business after a short call.

  6. Sell when you are ready

    Simon runs the sale. A fee agreed in writing before we start. You agree who is approached, compare the terms as well as the price, and decide whether to proceed. Emily keeps the case moving; your solicitor handles the legal agreement.

    We can introduce you to specialist partners who can advise you before and after the sale. Reads makes the introduction and the specialist partners give the advice. See financial planning before and after the sale.

Buying a preparation service does not commit you to selling, or to selling through Reads. The route follows your goals and the evidence, rather than a date chosen by a calculator.

Two questions before any sale.

  1. What would someone pay for the business as it stands?
  2. What would they need in place to keep that value after you leave?

A valuation has to fit its purpose. The Snapshot helps you plan a possible external sale. Buying a company, a management buyout, family succession, an employee ownership trust, share incentives or transfers, probate, tax planning, disputes and divorce may need different specialist work. Raising finance needs its own assessment. These are not promised within the Snapshot: ask about the specialist advice you need.

When to Start

The wider Reads Pre-Sale Programme starts up to five years out, and the six areas above are best begun 12 months before you plan to go to market. This gives you time to address accreditation renewals, migrate any remaining PSTN-signalled accounts, formalise contract and TUPE documentation, and update licensing and vetting records without rushing. If you are considering selling within the next 6 months, start now with the highest-impact items: current accreditation, a documented monitoring contract book, and clean financials.

If you are not sure whether the timing is right, a free first conversation with a sector specialist can help you understand where your business sits and what, if anything, you should address before going to market.

At any stage, the first step is the free calculator.

Value my business

The rest of this page sets out the final year in detail.

Questions owners ask

What does it cost?

The calculator is free. Have a free first conversation with Simon or Emily, in confidence. The Snapshot is a written, indicative view of value, and what to fix first. Business Value & Exit Snapshot: £2,120 + VAT; Exit Strategy Workshop: £2,120 + VAT; Finance & Information Readiness Review: £2,120 + VAT; Full Value & Sale Readiness Review: £4,885 + VAT. Pre-Sale Programme: 12 to 24 months, priced to your plan, paid monthly. The sale: A fee agreed in writing before we start. Buyer-ready presence: Priced to your business after a short call. Buying a preparation service does not commit you to selling, or to selling through Reads.

Do I have to buy every service?

No. Choose the work the Snapshot identifies. You do not have to buy every service.

Is the free calculator a valuation?

No. The free calculator is a guide, not a valuation. It uses the figures you enter.

Who leads the programme?

Nick Hunt leads the Reads Pre-Sale Programme. Simon runs every sale himself.

How early should I start?

Ideally, as much as five years before you plan to sell. If your sale is closer than that, start at the stage that fits.

Do you give tax or legal advice?

No. We will tell you when you need it, and work alongside your own accountant and solicitor.

Take the details away

The Reads-branded PDFs use the Reads office number, 01285 601701. This security site uses 01285 704466; both routes reach the team. Ask for Simon.

Who leads each part.

Each part of the programme has its own page and a person who leads it. Tax and legal work is the exception: we point you to the right professionals rather than advise.

Not Sure Where to Start?

A free first conversation can help you understand what preparation would have the biggest impact on your valuation.

Try the free calculator