What the firm looks like without you on the phone at two
The Christmas period in this trade is quiet in the wrong way. Client offices close, sites empty, and the risk profile of every premises on the contract book changes for a fortnight. The rota is harder to fill, the response calls are more likely to be real, and the person who ends up driving out at two in the morning is frequently the one whose name is on the company.
That is the week the succession question usually arrives, and it rarely arrives as a plan. It arrives as a thought about how many more of these there are going to be, followed by an assumption that the business could not function without the owner taking those calls. The assumption is worth testing rather than accepting, because it is both the thing that makes an exit, selling up and handing the business on, feel impossible and the thing that most reduces what the business is worth.
Handing on a security business is not one decision. It is a sequence of smaller ones about who answers the phone, who holds the client relationships, who signs off a quote, who the alarm receiving centre escalates to, and who the staff regard as the person in charge. Each of those can be moved separately, and moving them is what makes the larger decision available at all.
The assumption that the business could not function without you is both what makes an exit feel impossible and what most reduces the price.
Owner dependence is measurable, and buyers measure it
Every buyer in this sector asks the same underlying question, in different words: what happens to this business when the person selling it leaves. It is not a doubt about the owner's ability. It is arithmetic about which relationships, knowledge and authority walk out of the door on completion day and what it costs to replace them.
The measures are more concrete than owners expect. How many clients would ring somebody else first if the owner were unavailable for a month. How many quotes above a certain value are signed by anybody other than the owner. Whether the operations manager can commit the business to a new contract. Whether the engineering team escalates to a named manager or to a mobile number belonging to the person who founded the firm.
An owner who can answer those four questions favourably is holding a materially more valuable business than an identically profitable one that cannot, and the gap does not close at the negotiating table. It closes as things are deliberately handed across, which takes time, and that is why December is a better month to start than March.
Three routes out, and what each asks of you
A sale to a trade or systems buyer is the fastest and usually the highest-value route, and it asks for the most preparation. The business has to be presentable to somebody who does not know it, which means documented contracts, clean licensing and vetting, and a management layer that does not consist entirely of the seller. The price is commonly part deferred, paid after the sale, and the deferred part depends on the business performing after you have stopped running it.
A management buyout keeps the firm in familiar hands and asks for patience and funding. It rarely produces the highest price, it takes longer, and it depends on whether the people who would buy it have both the appetite and the backing. Where it works, it works because the owner spent two or three years making the management team capable of running the business, which is the same work a trade sale requires.
Stepping back without selling is the third route and the least discussed. Appointing a managing director, moving to a non-executive position, taking a dividend rather than a salary. It is not an exit and it is not permanent, but it converts an owner-dependent business into one that can be sold later on better terms, and it gives the owner the fortnight in December that started this conversation.
Questions Worth Asking Now
December is when owners think about this properly, and a first conversation is free.
Try the free calculatorNick Hunt leads the work on raising what a business is worth before a sale, from margin to owner dependence, how far the business relies on you personally.