Raising profit and making the business run without you.
In half a day we agree what would make your security business worth more to a buyer, and write down what to do first.
For owners two to five years from a sale, with time to act on what the workshop finds.
£2,120 + VAT, a fixed fee.
Led by Nick Hunt, Strategic Growth & Exit Adviser.

What you get
- A clear picture of the business a buyer would want to buy.
- A plan for the next 12 to 36 months, priorities in order.
- A first view of how buyers are likely to value the business, and what they will expect.
- Agreed actions that make the business easier to sell and strengthen your hand in a negotiation.
How it works
A free first conversation
Tell us about the business and who owns it.
Before the day
We read your figures and send a few questions.
The workshop
Half a day with the shareholders: value, buyers and what to change.
The plan
The priorities and agreed actions: who does what, and by when.
What we look at
What you want from a sale
We start with you rather than the business: when you would like to sell, the sum you need, and what matters to you personally, such as the future of your engineers and officers or a role after the sale.
Where there is more than one shareholder, the workshop is often the first time everyone says this out loud in the same room. Agreeing it early matters, because it decides which buyers suit you and how much time there is to work on the value.
What drives the value
Buyers price on what a business earns, and on how steady those earnings look. A firm that earns more with the same team is worth more to them than one that is simply busier.
So we look at how good and how steady your profit is, how much of your income repeats each year through monitoring, maintenance and guarding contracts, and how your work is mixed between systems and guarding. Each of these moves what a buyer will pay, and each can be changed over two to five years.
What buyers will look at first
Different buyers want different things. A regional competitor may want your engineers and your contracts. An investor-backed group building a larger business may be buying for a monitoring book, accredited capability or a new region.
We go through what trade buyers, firms already in the same line of work, and investors building larger groups, tend to examine first, so the plan works on the things the likely buyers of your business will actually test, rather than on everything at once.
Reliance on you
If you hold the key client relationships, price the work and still answer the alarm line out of hours, a buyer is really buying your time.
The workshop looks at how to make the business less dependent on the owners and on one or two key people: an operations manager or senior engineer who holds client relationships, someone other than you who can deal with alarm activations and escalations, and routines written down so they do not live in your head. These changes take time to show, which is why they come early.
Growth that shows in the profit
Not all growth helps a sale. A year of extra installations can raise turnover and leave profit, and next year's income, much where it was.
We look at the steps that raise profit and make it steadier: pricing, the mix of jobs, costs that have crept up, guarding contracts that no longer pay their way, and winning more of the monitored systems, maintenance and commercial contract work buyers value. The aim is growth a buyer can see in the accounts, not just a busier diary.
Licensed teams and approvals
A buyer looks hard at who delivers the contracts. The work can cover formal contracts, a training matrix, an SIA licence register and BS 7858 screening records for every member of staff, and SIA approved contractor status and NSI or SSAIB approval kept current, so the business does not rest on you alone.
A buyer will also ask about pay set against the market, and about any engineer or manager close to retirement, because they want to know who stays and why.
Ways to sell
A sale to a trade buyer is not the only route. Some owners sell to an investor-backed group, some to their managers, and some to an employee ownership trust. Each route suits different owners and is taxed differently, so we look at which ones fit what you want before the plan is set.
We do not give tax or legal advice. Where a route needs it, we will say so and work alongside your own accountant and solicitor.
Who should be in the room
The workshop works best with every shareholder present, and with any senior managers you want involved. Hearing a buyer's view together tends to settle questions that would otherwise drag on, such as who will run the business after you and what each shareholder needs from the sale.
Before you book, we suggest who should attend and when to hold it.
The plan you leave with
The workshop ends in a written plan: the priorities in order and the agreed actions, with who does what and by when. It may look 12 to 36 months ahead.
That planning horizon is separate from the Reads Pre-Sale Programme, which runs 12 to 24 months, priced to your plan, paid monthly if you want us working alongside you on the plan. Each step stands on its own, so you can also take the plan away and deliver it yourselves.
What you'll need to have ready
- Your recent accounts and monthly figures.
- Half a day with the shareholders, and any senior managers you want in the room.
- Your own view of when you would like to sell and what you need from it.
What happens after
If the figures need work, add the Finance & Information Readiness Review. Nick then leads the Reads Pre-Sale Programme: 12 to 24 months, priced to your plan, paid monthly. When the value meets your hopes, the Full Value & Sale Readiness Review prepares the business for buyers.
Buying a preparation service does not commit you to selling, or to selling through Reads.
Questions owners ask
How long is the workshop?
Half a day, with the shareholders and any senior managers you want in the room.
What does it cost?
£2,120 + VAT, a fixed fee.
Who runs it?
Nick Hunt leads the Exit Strategy Workshop. Simon Read brings the view of what buyers pay for.
What do I come away with?
A clear picture of the business a buyer would want to buy, a plan for the next 12 to 36 months with priorities in order, a first view of how buyers are likely to value the business, and agreed actions.
Is the workshop the Reads Pre-Sale Programme?
No. The workshop agrees the plan in half a day. The Reads Pre-Sale Programme is the work of putting a plan into practice with us: 12 to 24 months, priced to your plan, paid monthly.
Who is it for?
Owners two to five years from a sale, with time to act on what the workshop finds, and shareholders who need to agree what they want from a sale.
Does buying it commit me to selling?
Buying a preparation service does not commit you to selling, or to selling through Reads.
Take the details away
Know your numbers
- Is the profit real and lasting?
- Start with what each contract and job leaves behind. Gross margin shows whether pricing covers engineers, officers' wages, equipment and materials; EBITDA margin compares operating earnings with sales before interest, tax, depreciation and amortisation. Keep evidence for adjustments. Then set turnover growth beside revenue per head, job mix and subcontractor use: a busy installation year is different from lasting demand the team can deliver.
- Is the cash there?
- Look first at the working capital needed to keep work moving: stock, unpaid invoices and payroll on guarding contracts can tie up money. Cash conversion then shows whether the reported profit reaches the bank, especially when large clients pay slowly. Read the two together so a profitable contract does not hide a funding gap.
- Does the income keep coming without you?
- Show contracted monitoring and maintenance revenue separately from repeat callouts without a contract. Set it beside confirmed work and renewal dates to show forward revenue visibility. Customer concentration shows what losing your largest client would mean; explain who in the team holds those relationships after you leave.
Talk it through in confidence.
A first conversation costs nothing. It tells you what your options look like.